Chapter 11: debating advertising, branding and celebrity

This chapter in the Media Student’s Book, as the title outlines, explores the histories and main debates around major marketing related media activities such as branding and the construction of celebrity. Major controversies are addressed via case studies and examples such as ‘Brangelina’, TV ads, the term ‘spin’, Fight Club, the appeal of early 20th century advertising and consumer capitalist forms, and Hollywood’s deployment of branding practices.

As for the other chapters, there is a list of links here as indicated in the book for reference and further study.

A Case Study on Stars and celebrities in East Asian Media is also available on this website.


Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Follow Us



Report Broken Links

This website contains many links to resources around the web. If you notice any broken links please let us know.