Chapter 11: debating advertising, branding and celebrity
This chapter in the Media Student’s Book, as the title outlines, explores the histories and main debates around major marketing related media activities such as branding and the construction of celebrity. Major controversies are addressed via case studies and examples such as ‘Brangelina’, TV ads, the term ‘spin’, Fight Club, the appeal of early 20th century advertising and consumer capitalist forms, and Hollywood’s deployment of branding practices.
As for the other chapters, there is a list of links here as indicated in the book for reference and further study.
A Case Study on Stars and celebrities in East Asian Media is also available on this website.
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