Chapter 7: media as a business

This chapter in The Media Student’s Book analyses how media activities are organised as business operations during a highly volatile period of technological and cultural changes that have prompted the development of new business models. The chapter is organised under these headings:

  • Studying business organisations
  • Ownership and control
  • The experience of conglomerates
  • New players in India and China
  • Public or private funding?
  • Public and private in filmed entertainment
  • The new digital environment
  • Business models

In addition, the book includes a Case Study on Music and movies – digital and available.

As for the other chapters, there is a list of links here as indicated in the book for reference and further study.

Case Studies linked to this chapter on this website:

The Media Majors

Digital Cinema, Distribution and Exhibition

The Music Industry

Filmed Entertainment in 2011

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